The NBWA’s mission is to galvanize women of influence to nurture our youth, build strong communities and work together to achieve economic stability for women and families. The NBWA's Strategic Priority Areas are: (1) Economic Advancement of Women and Families; (2) Education/Youth Development; and (3) Membership Engagement. The NBWA's signature events, its Empowerment Series during NBA All-Star Weekend and the Summer League Retreat during NBA Summer League in Las Vegas, focus on membership engagement and activation, empowerment and social impact. The NBWA also executes regional service projects and membership engagement activities across the country. Annually, the NBWA teams up with schools to support tutoring, SAT and ACT prep, credit recovery and other educational support for student athletes, low-income and historically underrepresented students. The NBWA also sponsors and collaborates with a number of nonprofit organizations across the country that are impacting communities in areas that align with its mission and focus areas.