The NBWA’s Books and Ball initiative supports the academic and athletic needs of student-athletes in high school as they pursue their educational goals and prepare for the next stage of their lives. The NBWA provides funding to support SAT/ACT preparation, tutoring and academic assistance, credit recovery and other academic needs of the students

The NBWA partners with nonprofit organizations to address economic, education and health inequities and injustices. During the NBA All-Star weekend and Summer League, the NBWA raises funds to support organizations that are addressing critical needs in their local communities.

The NBWA Empowerment Series provides a platform where individuals can come together to discuss and address challenges they face, celebrate their achievements, and gain tools and tips on how to advance their careers, business, health and social impact

NBWA’s mission is to provide support, resources, and networking opportunities for the wives of current and former NBA players as well as to give back to the community through various charitable initiatives.